Note: Deadline for sponsorship is February 3 2017
Click to download the 2017 Sponsorship Prospectus: Here

To discuss tailored packages that suit your individual business needs please don’t hesitate to contact us!


How will sponsorship benefit you?

There are many benefits that your business will enjoy as a result of sponsoring the 2017 Festival of Cultures.
• State-wide exposure through marketing and media
• Being seen as a social and community leader
• Promote a positive message of cultural inclusiveness and generosity in our region
• Direct integrated marketing access to Central Victoria’s growing multicultural community, which now comprises over 7% of the population.
• Significant local media and marketing exposure before, during and after the Festival
• Sponsorship branding alongside local and state government
• Increased public profile

Our Integrated Marketing Approach

• The Bendigo Festival of Cultures 2016 marketing and advertising campaigns were highly successful and generated a strong, easily recognizable visual brand.
• A coherent design focus flowed between all forms of marketing and advertising, displaying the professionalism and contemporary nature of the festival.
• Similar to previous years, our communications strategy for the upcoming 2017 Festival of Cultures will be multifaceted.
• Official program guide disseminated widely throughout the community
• 6 page A5 brochure
• Festival of Cultures website
• Shop posters and flyers throughout Bendigo
• Press ads through major media outlets (small to half page)
• Radio advertisements
• Social media presence
• Email invitations and newsletter
• Official documentation
• Official media launch

The Festival will attract large numbers of tourists and local visitors to the city.  This will result in a marked increase in foot traffic and spending within the CBD of Bendigo, and has proved to be very lucrative for businesses in the past.  We anticipate the size of the 2017 Festival of Cultures to be greater than previous years, increasing the benefit to sponsors even further.  Our marketing campaign reached over 50,000 people in 2016.

 

FRIENDS OF THE FESTIVAL: $300 – $900


Friends of the Festival• 2 Bendigo Festival of Cultures T-shirts
• A3 Official Sponsor poster
• Listing on the official Festival of Cultures website and event program
• Promotion pack, including balloons and Festival of Cultures bunting, to display in your business during the festival

Click here to apply!

 

BRONZE SPONSOR: $1,000 – $4,900


bronzeAll the benefits of a Friend of the Festival, plus:
• Complimentary participation in a social media business marketing workshop
• 2 complimentary tickets to the Multi-faith dinner forum

Click here to apply!

 

 

SILVER SPONSOR: $5,000 – $9,900


silver

• 4 official Festival of Cultures T-shirts
• A3 Official Sponsor poster
• Listing on the official Festival of Cultures website and event program
• Promotion pack, including balloons and Festival of Cultures bunting, to display in your business during the festival
• Complimentary participation in a social media business marketing workshop
• 2 complimentary tickets to the Multi-faith dinner forum
• Corporate logo on showcase marketing material: Festival program, website, posters and event invitations
• Displaying your banner at all 2017 Bendigo Festival of Cultures events (banner to be provided by you)
• Verbal recognition of sponsorship at Festival events
• Acknowledgement of Sponsorship on the Bendigo Festival of Cultures website with a link back to organisation’s web page as a 2017 Silver Sponsor

Click here to apply!

 

GOLD SPONSOR: $10,000 +


gold

All the benefits of Silver Sponsorship, plus:

• Certificate of recognition of sponsorship which can be displayed at your place of business
• Networking opportunities at Festival events
• 3 complimentary tickets to Festival forum/event
• Sponsorship acknowledgment and 1 x complimentary advertisement in our electronic newsletter distributed to a database of 300+ community and industry subscribers
throughout 2017
• Sponsorship acknowledgment and 1 x complimentary advertisement in the 2017 Bendigo Festival of Cultures Program
• 3 promotional social media updates for your business on the LCMS and Bendigo Festival of Cultures Facebook pages
• 4 radio announcements on LCMS’ radio program on local community radio (wording to be agreed between LCMS and your organisation)
• 1 radio interview on LCMS’ radio program to promote your organisation’s services and increase understanding of your business
• Minimum of 2 Bendigo Festival of Culture advertisements in local newspaper, the Bendigo Advertiser, with your corporate logo in prominent position
• Opportunity to set up marketing display/stall during major events

Click here to apply!